Angels put big ideas into reality

If you are a start-up with the next big product, and sometimes you need a angel on the side.
A study conducted by the University of New Hampshire Center for Research that "angel investors" growth - high net worth individuals willing to invest in leading companies at an early stage - spent more than $ 18 billion in early stage companies in the last year alone, compared to 304 million dollars in venture capital.

Find angel investor, however, is not an easy task. Safer smokes company is a company that understands the challenge of attracting the right investors.

This company is in the development stage to stop the exploitation of the market with a unique smoke-free smoke-free nicotine, called Bravo, which has the appearance of a traditional cigarette and burns like tobacco, but is actually a fiber lettuce.

"Bravo lets you smoke your way out of this tobacco habit gradually," said C. Puzant Torigian, CEO of Safer Smoke.

For companies such as smoking safer, it may be premature to address the major venture capital firms, but the time to overcome the communication with family and friends. Angel investors to the rescue.

"The challenge to raise capital in today's market is to take advantage of the courage and vision of the angel to learn through real investment opportunity," said Torigian.

How companies such as smoking safer attract their owners?

* Do you have a clear goal to market your product or service. For example, safer smoking cessation is the market, with sales of nearly $ 10 billion annually, compared with $ 6 billion three years ago.

Most investors prefer companies that owners are likely to have positive cash flow within the first 18 months of to have this kind of statistics about your market can be the catalyst.

* Goals of the game plan of action to take risks than the owners. Investors want to know the product or service unique and also cultivated. Safer smokes has a patented solution that company officials say "impact on the landscape in the health care sector."